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Projects > P.O.P.U.P by Nathan Yong

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Material: MDF Forescolor

Designer: Nathan Yong

Location: Singapore

Photography by Frame SG.

P.O.P.U.P, as the name suggests, is a system that is flexible to custom, assemble, and transport just like a pop-up store. Assembly and disassembly of the system can be done, by conveniently using hands to pop the pieces in or out, with no tools, screws, or nails necessary.  

P.O.P.U.P is in response to land scarcity in Singapore, the lack of labour, and materials for small "transitional spaces".

Our Approach

With seamless integration of the design and manufacturing processes through the use of kerfing, we can roll up the MDF Forescolour to become vertical supports for the furniture. Doing so allows the furniture to be flat-packed when shipped and easily assembled into a functional piece by the user. 

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Reconfigurable forms seamlessly used as a pop up cafe

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Light yet sturdy, P.O.P.U.P. can be stacked up and laid out according to the desired use case

P.O.P.U.P. was created in collaboration with industrial designer Nathan Yong. The modularity of the design allows P.O.P.U.P. to adapt in different spaces. Made with MDF Forescolour, a high-density MDF board impregnated with organic dyes and finished to resist moisture, the panels are machined into a collection of furniture pieces ideal for office and retail spaces. 

WhatsApp Image 2020-11-02 at 5.18.45 PM.
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